Drax explores the integration of electric vehicles within commercial fleets through a motion-graphics-led campaign. The project centers on a digital navigation interface, utilizing 3D render and CGI techniques to communicate complex data points regarding charging infrastructure and electrification benefits for businesses.
Developed by AdSmart from Sky, the commercial content prioritizes clarity and utility. The visual execution relies on a high-contrast palette of blues and whites, framing technical assessments of scheduling and fleet suitability within a clean, modern interface.
