DiDi

DiDi · Sore Loser Saver - Reveal

DiDi’s 'Sore Loser Saver' campaign reveal unfolds as a high-energy live-action production set within a crowded sports stadium. The piece leverages vertical framing to capture the multi-level seating architecture and the reactions of the crowd as the brand engages with spectators. Produced by Exit Films, the project documentation emphasizes a clean aesthetic approach. The visual narrative is supported by post-production and creative contributions from Anastasia Castell, with sound design by Electric Sheep.

DiDi · Sore Loser Saver - 60s

DiDi leans into a narrative-driven character performance for its 'Sore Loser Saver' campaign. The 60-second spot features a protagonist delivering a monologue within a vintage talk show-inspired set. The production, handled by Exit Films, utilizes a warm, moody aesthetic and deliberate studio lighting to ground the humorous performance. The project bridges traditional commercial advertising with character-led storytelling. Creative input was provided by Anastasia Castell, who managed both the agency creative and post-production VFX. Sound and music composition were contributed by Electric Sheep.

DiDi · Sore Loser Saver - Teaser

DiDi introduces the 'Sore Loser Saver' campaign with a teaser that leans into a cinematic aesthetic. The spot uses dramatic silhouettes and atmospheric smoke to establish an intense, focused mood. Production by Exit Films paired with a custom soundscape by Electric Sheep anchors the visual direction. The work relies on low-key chiaroscuro lighting and a vertical format, providing a theatrical tone for the project.

DiDi · DiDi | Gladiator 30

DiDi leans into a humorous narrative for their latest campaign, Gladiator 30, which showcases a unique take on modern transport. The spot features a passenger inside a modified sedan being pulled across a rural landscape by a team of horses, emphasizing a playful subversion of traditional vehicle tropes. Developed by agency Sunday Gravy, the creative direction leans into a cinematic aesthetic. The production utilizes live-action techniques and natural outdoor lighting to capture the expansive, wide-angle setting of the meadow, punctuated by bold, high-contrast title cards.

DiDi · DiDi Tow Service

DiDi expands its service offering with a new campaign highlighting the launch of DiDi Tow Service. The commercial follows a night-time journey through city streets, using raw, live-action techniques to contrast intimate car interiors with the bustle of urban traffic. The spot features cinematic lighting throughout the narrative, culminating in a humorous reveal of the vehicle being loaded onto a tow truck. The project was developed by agency Sunday Gravy, with production handled by The Sweetshop and post-production by The Editors.

DiDi · Yes, I DiDi 3min

DiDi · Yes, I DiDi 30"

DiDi · Yes, I DiDi 15"

DiDi · Kick On 001 feat Ned Bennett. Laundromat Edition

DiDi · Yes I Summer