DiDi
DiDi | Gladiator 30
Brand
ProjectDiDi | Gladiator 30
Date
Nov 2024
Description
DiDi debuts a humorous new spot for their rideshare service, anchored by a cinematic, live-action concept that reimagines the everyday commute. Agency Sunday Gravy leads the creative, placing a passenger behind the wheel of a horse-drawn sedan across a sprawling landscape. The commercial leans into a wry, observational tone, utilising natural light and wide-angle cinematography to frame the absurdity of the central visual. The project plays with grand narrative tropes to highlight the brand's arrival, keeping the execution tight and thematic.
Style
Humorous, Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Vehicle Rental & Rideshare
Color
Pure White
Nude / Sand
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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