DiDi

Jul 2026

DiDi’s 'Sore Loser Saver' campaign reveal unfolds within the high-energy environment of a sports stadium. The project, captured in a vertical format, documents a live-action activation where the brand engages directly with a live audience. The production utilizes a documentary-style approach, focusing on the architectural scale of the venue and candid spectator interactions. The narrative centers on an address delivered from the stadium's upper tier, with the clean, high-contrast aesthetic highlighting the scale of the gathering. Production was handled by Exit Films, with creative direction and post-production work managed by Anastasia Castell. The project features sound design and music by Electric Sheep.

Documentary, Vertical, Clean

Vehicle Rental & Rideshare

Sports Venue

Advertising Campaign, Social Media / Short Form Video