Detroit Pistons

Detroit Pistons · We Hustle Different

The Detroit Pistons campaign, 'We Hustle Different', captures the intersection of community identity and sports culture. Through a series of neighborhood-focused sequences, the project highlights basketball environments and local athletes on court. Produced with creative input from 'the community', the work utilizes live-action technique alongside a distinct visual palette of monochrome tones and vintage film aesthetics. The edit leans into low-key lighting and cinematic framing to document the spirit of local court culture.

Detroit Pistons · D Up

D Up is a cinematic video project created by Visie Admin for the Detroit Pistons, capturing the intersection of community culture and athletic identity in the city. The production features a blend of professional basketball players, local residents, and artists within urban landscapes ranging from street-level outdoor courts to local gymnasiums. Utilizing a live-action technique, the film focuses on dynamic movement and the atmosphere of Detroit. The visual language relies on warm, cinematic lighting to ground the narrative in the city's distinct environment, emphasizing the energy of team sports and local artistic expression.

Detroit Pistons · We Hustle Different

Detroit Pistons · D-UP

Detroit Pistons · "Do Work" | 24/25 Brand Campaign