Detroit Pistons: We Hustle Different
Brand
Date
Apr 2026
Description
The Detroit Pistons campaign, 'We Hustle Different', captures the intersection of community identity and sports culture. Through a series of neighborhood-focused sequences, the project highlights basketball environments and local athletes on court. Produced with creative input from 'the community', the work utilizes live-action technique alongside a distinct visual palette of monochrome tones and vintage film aesthetics. The edit leans into low-key lighting and cinematic framing to document the spirit of local court culture.
Style
Horizontal, Cinematic, Monochrome, Gritty
Techniques
Super 8 / 16mm
Industries
Context
Brand Film / Corporate Video
Associated creatives
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