The Detroit Pistons campaign, 'We Hustle Different', captures the intersection of community identity and sports culture. Through a series of neighborhood-focused sequences, the project highlights basketball environments and local athletes on court.
Produced with creative input from 'the community', the work utilizes live-action technique alongside a distinct visual palette of monochrome tones and vintage film aesthetics. The edit leans into low-key lighting and cinematic framing to document the spirit of local court culture.
