Detroit Pistons
D Up
Brand
ProjectD Up
Date
Apr 2026
Description
D Up is a cinematic video project created for the Detroit Pistons, capturing the convergence of athletic intensity and local culture. The film features basketball players, Detroit residents, and artists within various urban environments, including street-level basketball courts and gymnasiums. Drawing on live-action techniques and cinematic lighting, the project emphasizes the connection between the team and its city. The aesthetic leans into a warm color palette to highlight the rhythmic movement and community-focused spirit central to the Detroit identity.
Style
Horizontal, Cinematic, Warm
Industries
Football (American)
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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