Delta Air Lines

Delta Air Lines · Altitude

Delta Air Lines captures the intersection of winter athletics and aviation in Altitude, a commercial spot that parallels the precision of elite sports with the technical mastery of commercial flight. The film juxtaposes high-energy training sequences with the quiet focus of a flight deck, moving from snow-dusted ice rinks and locker rooms to the illuminated controls of an aircraft cockpit. Produced by Imperial Woodpecker with creative direction by Wieden+Kennedy New York, the project leans into cinematic, live-action techniques to bridge two distinct worlds. The visual narrative relies on clean, high-contrast color grading that shifts from the crisp, cool blues of alpine environments to the warm, amber glow of cockpit instrumentation.

Delta Air Lines · What We Carry

Delta Air Lines explores the tactile nature of travel in 'What We Carry,' a cinematic commercial that centers on the transit of a single duffel bag through a busy terminal. The film channels a clean, live-action aesthetic, focusing on the mechanical movement of the baggage claim conveyor belt to frame the anticipation of a journey. Developed in collaboration with agency Wieden+Kennedy New York, the project features production support from Imperial Woodpecker and Flying Fish. Post-production efforts were led by Company 3 New York, Trim Editing US, and Preymaker, with sound and music design provided by Wave Studios NY.

Delta Air Lines · Overheard Originals

Delta Air Lines explores the connection between global travel and creative inspiration in the project 'Overheard Originals.' Featuring artist Leon Thomas, the production documents his reflections on how movement and new environments shape the musical process. Shot on-site, the project features a mix of candid interview segments and live band performances staged within an aircraft hangar. The visual approach utilizes warm, professional lighting and cinematic framing to anchor the narrative, captured through a clean live-action technique.

Delta Air Lines · Commit to Fly

Delta Air Lines’ 'Commit to Fly' campaign features Team USA winter athletes in a display of preparation and competitive intensity. Directed by Imperial Woodpecker, the spot charts the trajectory from quiet, focused indoor training to high-speed movement in rugged winter terrain. Featuring adaptive skiers, snowboarders, and ice hockey players, the work employs action-oriented cinematography to capture the movement of elite sport in crisp daylight. The project incorporates slow motion techniques to emphasize the technical focus of the athletes. With creative direction from Wieden+Kennedy New York, the spot moves between personal gear preparation and competitive action on the slopes and ice.

Delta Air Lines, Team USA · Time