Delta Air Lines
What We Carry
Jan 2026
Delta Air Lines explores the anticipation of travel in 'What We Carry,' a cinematic commercial that centers on the personal artifacts of a journey. The film follows a blue duffel bag navigating an airport baggage carousel, focusing on the tactile details of travel tags and stickers against the metallic backdrop of a terminal conveyor. Produced by Imperial Woodpecker with creative direction by Wieden+Kennedy New York, the spot uses clean, live-action techniques to emphasize the transit moment before arrival. Post-production support from Company 3, Preymaker, and Trim Editing rounds out the project, which leans into an observational style to capture the atmosphere of modern air travel.
Horizontal, Cinematic, Clean
Airlines
Carpark
TVC / TV Commercial
