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Delta Air Lines

Commit to Fly
Date

Jan 2026

Description

In this campaign for Delta Air Lines, titled 'Commit to Fly,' the focus remains on the high-intensity preparation and athletic rigor of Team USA winter athletes. The spot documents the journey from indoor routines and logistical coordination to competitive performance on the slopes and the rink. The narrative leverages live-action technique to contrast quiet, focused preparation with the kinetic energy of winter sports. Slow motion sequences highlight the technical precision of adaptive skiing, snowboarding, and ice hockey, set against crisp, natural mountain landscapes. The project was developed by Wieden+Kennedy New York, with production handled by Imperial Woodpecker and Flying Fish. Post-production and visual effects were managed by Preymaker and Company 3 New York, with sound design by Wave Studios NY.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries

Airlines

Context

TVC / TV Commercial

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