Delta Air Lines: Commit to Fly

Jan 2026

Delta Air Lines’ 'Commit to Fly' campaign features Team USA winter athletes in a display of preparation and competitive intensity. Directed by Imperial Woodpecker, the spot charts the trajectory from quiet, focused indoor training to high-speed movement in rugged winter terrain. Featuring adaptive skiers, snowboarders, and ice hockey players, the work employs action-oriented cinematography to capture the movement of elite sport in crisp daylight. The project incorporates slow motion techniques to emphasize the technical focus of the athletes. With creative direction from Wieden+Kennedy New York, the spot moves between personal gear preparation and competitive action on the slopes and ice.

Horizontal, Action, Cinematic

Slow motion

TVC / TV Commercial