Cue Health
Featured Cue Health projects
This week's top Cue Health projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Cue Health · Control Freaks
Cue Health's 'Control Freaks' campaign features a series of commercial portrait assets captured in a warm, library-like setting. The photography centers on individuals framed against organized bookshelves, utilizing soft, natural light to emphasize texture and subject detail. The project maintains a consistent aesthetic across its imagery, leaning into clean, commercial compositions. Production for the campaign was led by Matthew Forest.
Cue Health · Control Freaks
Control Freaks is a commercial video campaign for Cue Health that explores the intersection of precision and personal wellness. Produced by Matthew Forest in collaboration with agency Doner, the campaign highlights the integration of at-home diagnostic testing with mobile technology to offer users greater agency over their health. The visuals lean into a clean, contemporary aesthetic, utilizing polished live-action techniques to frame domestic tasks—such as bonsai pruning and meticulous organization—as parallels to the ease of managing health metrics via a smartphone. With soft, natural lighting, the campaign emphasizes accessible healthcare solutions within a refined, domestic setting.
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