Cue Health: Control Freaks
Brand
Date
Feb 2026
Description
Cue Health's 'Control Freaks' campaign features a series of commercial portrait assets captured in a warm, library-like setting. The photography centers on individuals framed against organized bookshelves, utilizing soft, natural light to emphasize texture and subject detail. The project maintains a consistent aesthetic across its imagery, leaning into clean, commercial compositions. Production for the campaign was led by Matthew Forest.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Hot Pink
Background
Library
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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