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Cue Health: Control Freaks

Date

Feb 2026

Description

Cue Health's 'Control Freaks' campaign features a series of commercial portrait assets captured in a warm, library-like setting. The photography centers on individuals framed against organized bookshelves, utilizing soft, natural light to emphasize texture and subject detail. The project maintains a consistent aesthetic across its imagery, leaning into clean, commercial compositions. Production for the campaign was led by Matthew Forest.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Color
Hot Pink
Background

Library

Context

Advertising Campaign, Brand Film / Corporate Video

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