Cue Health

Feb 2026

For their 'Control Freaks' campaign, Cue Health highlights the intersection of at-home diagnostics and mobile technology. Produced by Matthew Forest with agency Doner, the commercial video campaign features individuals navigating health management through precision-focused activities in domestic settings. The imagery channels a clean, polished aesthetic, incorporating live-action technique to showcase how users interact with test kits and mobile health interfaces. Across the visual narrative, the project emphasizes personal control. The cinematography captures everyday environments, such as kitchen and home study spaces, with a crisp, contemporary feel. The visual language relies on warm, natural light to maintain a balanced, accessible tone for the technology-driven health solutions.

Horizontal, Commercial, Clean

Enterprise & B2B Software