Chips Ahoy

Chips Ahoy · Get fired up - it’s going to be a sweet summer

Chips Ahoy taps into a high-energy team environment in this commercial, which blends live-action production with CGI character animation. The spot follows a personified cookie character rallying a team of teenage soccer players within a locker room setting. With creative direction from William McVay and Alex Reeves, the execution leans on cinematic lighting and clean framing. The narrative centers on the interaction between the animated character and the athletes, culminating in a product reveal that highlights the brand within the CPG and packaged food sector.

Chips Ahoy · Summer of Soccer | Snack Goals

Chips Ahoy navigates the intersection of snack culture and sports in the Summer of Soccer campaign, titled Snack Goals. The project follows a pair of shoppers traversing a supermarket aisle before transitioning into a stadium environment featuring professional soccer player Christian Pulisic. The production leans into a commercial aesthetic, utilizing dynamic camera cuts and warm, saturated lighting to highlight the product range. Creative direction and production oversight for the project were led by William McVay and Alex Reeves.

Chips Ahoy · Dance Party