Chips Ahoy
Summer of Soccer | Snack Goals
Brand
Date
Apr 2026
Description
Chips Ahoy activates its Summer of Soccer campaign with a commercial spot bridging everyday retail environments and professional sports settings. The narrative follows two protagonists through a supermarket aisle before shifting to a stadium backdrop, where they join professional soccer player Christian Pulisic. The production, featuring contributions from William McVay and Alex Reeves, employs vibrant branding and saturated color palettes. The film utilizes live-action techniques with a blend of natural and stadium lighting to maintain a high-energy visual tone throughout the piece.
Style
Horizontal, Commercial, Saturated, Warm
Industries
CPG / Packaged Food
Color
Royal Blue
Crimson
Background
Retail Store
Context
TVC / TV Commercial
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