Chips Ahoy: Summer of Soccer | Snack Goals
Brand
Date
Apr 2026
Description
Chips Ahoy navigates the intersection of snack culture and sports in the Summer of Soccer campaign, titled Snack Goals. The project follows a pair of shoppers traversing a supermarket aisle before transitioning into a stadium environment featuring professional soccer player Christian Pulisic. The production leans into a commercial aesthetic, utilizing dynamic camera cuts and warm, saturated lighting to highlight the product range. Creative direction and production oversight for the project were led by William McVay and Alex Reeves.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Color
Royal Blue
Crimson
Background
Retail Store
Context
TVC / TV Commercial
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