Chips Ahoy
Get fired up - it’s going to be a sweet summer
Brand
Date
Apr 2026
Description
Chips Ahoy presents a commercial spot centered on a high-energy locker room scene. The narrative follows an animated, anthropomorphic cookie character rallying a team of teenage soccer players before a game, blending professional live-action footage with CGI character animation. The project incorporates cinematic lighting throughout the production, focusing on the dynamic between the animated lead and the athletes. Creative leads William McVay and Alex Reeves steer the visual direction, pairing the VFX elements with a clean, polished aesthetic.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Golden Yellow
Navy
Chocolate
Background
Office
Context
TVC / TV Commercial
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