Chips Ahoy: Get fired up - it’s going to be a sweet summer
Brand
Date
Apr 2026
Description
Chips Ahoy taps into a high-energy team environment in this commercial, which blends live-action production with CGI character animation. The spot follows a personified cookie character rallying a team of teenage soccer players within a locker room setting. With creative direction from William McVay and Alex Reeves, the execution leans on cinematic lighting and clean framing. The narrative centers on the interaction between the animated character and the athletes, culminating in a product reveal that highlights the brand within the CPG and packaged food sector.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Golden Yellow
Navy
Chocolate
Background
Office
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.