Calvin Klein
Calvin Klein's iconic minimalist campaigns, denim, and underwear across fashion and beauty
Featured Calvin Klein projects
This week's top Calvin Klein projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Calvin Klein · Pride, Unleashed
Calvin Klein presents Pride, Unleashed, a high-energy commercial campaign set against a minimalist industrial backdrop. The film centers on an expressive dance performance that highlights the brand's signature underwear and apparel through active, athletic movement. The production utilizes crisp live-action technique and deliberate slow motion to frame the choreography, with lighting designed to emphasize both the apparel and the architectural lines of the warehouse space. Clean color grading provides a polished, consistent aesthetic throughout the piece. Key production credits include executive producer Christina Mansi and producer Jade Hofbauer, with editing by Danielle Schneiderman and colourist Justin Schroepfer. Modern Post managed the post-production and VFX efforts.
Project Calvin Klein · Calvin Klein Underwear Fall 2026 Campaign
The Calvin Klein Underwear Fall 2026 campaign features talent Teyana Taylor in a series of commercial and editorial compositions. Photographed and directed by Gordon Von Steiner, the imagery spans a range of high-contrast, atmospheric settings that transition from warm, amber-lit intimate interiors to moody, cool-toned studio environments. Techniques such as low-key lighting and natural light are used to define the athletic contours of the subject. The work relies on bold art direction and graphic staging, utilizing vertical interior motifs to frame the collection. This project balances clean, minimalist aesthetics with a focus on form and texture within the lingerie and underwear fashion space.
Calvin Klein · Sadie Sink
Calvin Klein taps actor Sadie Sink for this commercial fashion project, directed by Aidan Zamiri. The film is captured with analogue film aesthetics, utilizing natural light to frame Sink within a minimalist interior space. The production team includes cinematography by Jake Gabbay and fashion styling by Virginie Benarroch. The creative is supported by hair styling from Cyndia Harvey and makeup by Lynsey Alexander, creating a clean aesthetic that channels a golden hour atmosphere.
Calvin Klein · Sadie Sink
In this latest campaign for Calvin Klein, actress Sadie Sink effortlessly bridges the gap between high-fashion editorial and raw, candid lifestyle storytelling. The project leans into a youthful and relaxed aesthetic, moving away from rigid studio staging to capture a more authentic, lived-in feel. Through a series of carefully curated vignettes, the visual narrative shifts from a bright, minimalist bedroom defined by clean lines to an airy, sun-drenched kitchen. These sequences highlight the versatility of the brand as Sink navigates domestic environments with a sense of playful ease. The cinematography relies heavily on the use of warm, natural light and soft, cinematic textures, creating a cohesive visual language that prioritizes intimacy over artifice. With production handled by Object & Animal, the film utilizes live-action techniques, including expressive slow motion, to draw the viewer into the quiet energy of each scene. The integration of earthy, organic interior details—from wooden cabinetry to an open garden terrace—further grounds the imagery, ensuring the focus remains on the fluid movement and effortless style that defines the modern Calvin Klein look. By marrying commercial polish with an unscripted, candid quality, the campaign presents a polished, cinematic study of personal comfort that feels both aspirational and deeply relatable for a contemporary fashion audience.
Project Calvin Klein · "Feel the Fit" Denim Fall 2026 Ad Campaign
Calvin Klein debuts its "Feel the Fit" Denim Fall 2026 ad campaign, featuring actor Sadie Sink in a series of intimate portraits. Captured through a commercial lens, the visuals lean into a minimalist aesthetic, utilizing soft light and natural light to emphasize the collection's texture and silhouette. Directed and photographed by Aidan Zamiri, the campaign moves across various interior settings, from clean-walled domestic spaces to warm, earthy lounge environments. Stylist Virginie Benarroch centers the edit on raw and dark-wash denim pieces, pairing wide-leg trousers and jumpsuits with structured outerwear and knitwear. The result is an understated exploration of casual wear and personal comfort.
Project Calvin Klein · Calvin Klein Denim Campaign
The Calvin Klein Denim Campaign captures a series of editorial and commercial fashion imagery featuring model Rania Benchegra. Shot by photographer Bryan Liston, the project emphasizes casual apparel, including denim and leather textures, set against urban street and transit station backdrops. Fashion editor and stylist Jasmine Hassett shapes the aesthetic through layered knitwear and tailored denim, while hair stylist Tamas Tuzes and makeup artist Susie Sobol provide clean, understated grooming. Casting direction by Mark Foltz supports the series' consistent urban look. The production utilizes natural light and analogue film techniques to create a textured, cinematic look across both vertical and horizontal formats.
Project Calvin Klein · "Feel the Fit" Denim Fall 2026 Ad Campaign
Calvin Klein presents the 'Feel the Fit' denim campaign for Fall 2026, featuring musician Tate McRae. The series centers on a collection of wide-leg and classic-wash jeans, captured through a lens of dynamic athleticism and minimalist studio composition. The visual execution leans into a commercial aesthetic defined by warm, directional lighting in hues of amber, magenta, and coral. Photographer and director Carlijn Jacobs orchestrates the project, working alongside movement director Sergio Reis to highlight the functional silhouettes of the collection through controlled, high-contrast poses. With hair by Evanie Frausto and makeup by Fara Homidi, the imagery maintains a polished, clean finish across both vertical and horizontal formats. The campaign utilises hard light to cast deliberate, saturated shadows, creating a distinct visual rhythm against the minimalist architectural elements and reflective studio surfaces.
Project Calvin Klein · Feel the Fit
Calvin Klein presents 'Feel the Fit', a fashion campaign centered on the label's latest denim offerings. Photographer and director Carlijn Jacobs captures the collection through a series of studio portraits, featuring talent Tate McRae. The imagery utilizes hard light and warm, golden tones to emphasize form, with choreography by Sergio Reis bringing a dynamic, athletic quality to the poses. The campaign highlights a classic aesthetic, pairing straight-leg denim with foundational staples like white tank tops and structured shirting.
Project Calvin Klein · Back To School - The Campus Edit
Calvin Klein taps into the perennial allure of academic aesthetics with The Campus Edit, a sophisticated take on back-to-school luxury fashion. Moving beyond the typical collegiate tropes, the campaign grounds itself in an authentic, lived-in reality that elevates everyday basics into essential style statements. Photographer Clara Balzary expertly captures this transition, utilizing soft, diffused natural light to bathe the urban park settings in an approachable, quiet luxury glow. Through a series of lifestyle images, the work showcases a curation of relaxed silhouettes, from wide-leg denim to structured zip-up sweatshirts, maintaining a clean visual narrative that leans into editorial minimalism. The styling, helmed by Thistle Brown, emphasizes a contemporary approach to student life, where wired earphones and casual coffee cups serve as subtle props that anchor the models in a relatable, modern context. With Haena Rumpf at the center of the frame, the imagery feels less like a traditional commercial push and more like a candid look at campus life, defined by loose fits and thoughtful layering. The campaign successfully balances high-end branding with the texture of a crisp autumn afternoon, proving that even the most casual wardrobe staples can exude a polished, high-fashion sensibility when framed through such a refined and intentional lens.
Project Calvin Klein · CK 90’S UTILITY CAMPAIGN
The CK 90’S Utility campaign masterfully channels the heritage of American minimalism, reinterpreting Calvin Klein’s signature aesthetic through a lens of contemporary urban ease. With creative direction from Ben Keren, the campaign leans into a clean, monochromatic palette that celebrates functionality, juxtaposing the rugged durability of cargo trousers and zip-up utility jackets with the refined simplicity of crisp white layering pieces. Photographer Luis Alberto Rodriguez anchors the project in two distinct environments: the controlled, focused atmosphere of studio portraiture and the spontaneous, kinetic energy of the city. In the studio, soft strobe lighting highlights the tactile depth of denim and cotton textures against muted, earthy backdrops. Conversely, the outdoor lifestyle imagery captures subjects mid-stride on cobblestone streets, utilizing natural light to infuse the campaign with a warm, nostalgic quality. Stylist Carlos Nazario elevates the utility-focused wardrobe, ensuring the silhouettes remain polished yet inherently relaxed. Featuring talent such as Aboubakar Konte and River Klein, the visuals emphasize a modern, gender-neutral fluidity. This editorial-driven commercial work successfully balances nostalgic nods to the 1990s with a sharp, forward-looking sensibility, ultimately presenting a masterclass in understated, premium fashion communication that feels both timeless and perfectly attuned to the present day.
Calvin Klein · Heron
In a striking convergence of rhythm and minimalism, the Calvin Klein project titled Heron masterfully recontextualizes the brand within the music, media and entertainment sphere. This live-action technique piece centers on a lone performer, whose rhythmic, tap-driven dance routine on a stark wooden platform serves as the heartbeat of the production. The atmosphere is defined by a deep, empty void, utilizing high-contrast, focused lighting that cuts through the darkness to isolate the dancer’s precise movements. By stripping away visual clutter, the execution emphasizes the raw acoustic qualities of the performance, creating a cinematic experience that feels both intimate and expansive. The creative focus remains entirely on the visceral connection between sound and physical motion, eschewing traditional fashion tropes for a more abstract, lifestyle-driven narrative. William McVay’s contribution to the post-production, VFX, and sound design is instrumental in maintaining this polished, singular vision, ensuring the audio clarity matches the sharp, geometric visual framing. By leaning into this understated, avant-garde aesthetic, the project successfully captures a tension between stillness and kinetic energy, proving that the most compelling brand stories are often those told through silence, rhythm, and impeccable control. It represents a bold step forward for the brand, prioritizing artistic tension over conventional lifestyle marketing to leave a lasting, hypnotic impression on the viewer.
Project Calvin Klein · 'Pride' 2026 Ad Campaign
For the Calvin Klein Pride 2026 ad campaign, creative directors Deon Hinton, Bruno Stau, and Rebekah Campbell have orchestrated a visual narrative that effortlessly bridges the gap between raw, intimate expression and high-fashion editorialism. The campaign celebrates identity through a series of striking portraits that lean into both commercial minimalism and dramatic, cinematic flair. By utilizing a mix of bright, studio strobe lighting for crisp, high-key impact and more moody, chiaroscuro-inspired natural light, the imagery captures a spectrum of human emotion and physical form. The collection, which spans underwear and fashion essentials, is characterized by vibrant rainbow-accented logos and bold monochromatic palettes, set against stark studio backdrops or industrial, urban landscapes featuring vintage motorcycles. The execution channels an authentic, lifestyle-oriented energy, blending live-action technique with deliberate, balanced compositions that highlight the models' athletic builds and personal details. Whether through the quiet confidence of a reclined portrait on textured furniture or the dynamic movement of an athletic stretch, the campaign maintains a polished, cohesive aesthetic. By focusing on the interplay of skin, fabric, and iconic branded waistbands, this project serves as a sophisticated extension of the brand's heritage, inviting viewers into an honest celebration of Pride that feels both timeless and deeply of the moment.
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