Bupa

Bupa · Everything for Health

Bupa’s Everything for Health campaign captures a series of everyday urban moments, highlighting the brand’s presence in the insurance sector through a lens of human interaction. The project utilizes live-action techniques to portray various characters, from a man navigating a bustling high street to intimate encounters in local shops and laundromats. Produced by Exit Films, the creative execution relies on cinematic, clean framing and consistent natural lighting to maintain an observational aesthetic. Additional support for the project includes consultancy from Inclusively Made, post-production and VFX by The Editors, and sound composition by Electric Sheep and Anna Chapman.

Bupa · Everything for Health | Heely Good 45"

Bupa's 'Everything for Health' commercial campaign positions the brand within the insurance sector through a series of vignettes centered on daily activity. The 45-second spot captures individuals navigating a bustling town street, focusing on urban interactions and the rhythm of a local community. The film, produced by Exit Films, utilizes live-action techniques to portray a variety of everyday scenes, from pedestrians in transit to moments of relaxation outside local shops. The visual execution relies on natural light and golden hour settings to maintain a bright, consistent atmosphere throughout the street-level sequences. Post-production and VFX were managed by The Editors, with sound and music direction provided by Electric Sheep and Anna Chapman. Consultancy for the project was led by Inclusively Made.

Bupa · Everything for Health | Flashy Grins 15"

Bupa’s Everything for Health campaign, specifically the Flashy Grins 15" spot, presents a lighthearted focus on dental services within their broader insurance offerings. The commercial features a portrait session set in a local shop, leaning into a warm, humorous tone. The live-action production highlights the connection between members and their health benefits. With cinematography that utilizes natural light, the execution maintains a clean and approachable aesthetic throughout the short-form film.

Bupa · Everything for Health | Spec-tator 15"

Bupa's 'Everything for Health' campaign features the 'Spec-tator' 15" spot, a commercial film capturing everyday moments set within a laundromat. The piece leans into a live-action technique, utilizing a bright, warm visual palette to frame the interactions of the talent. Produced by Exit Films, the project features post-production by The Editors and music and sound design by Electric Sheep and Anna Chapman. The cinematic, vertical format emphasizes the clean, naturalistic aesthetic of the production.

Bupa · Sound of Speed – Look through Georgia Gunew’s eyes – YT55

Bupa highlights the intensity of adaptive sports in this documentary-style short, Sound of Speed. The film follows vision-impaired skier Georgia Gunew as she navigates mountain environments and prepares for high-speed downhill runs. Produced by 2045, the piece utilizes cinematic framing and natural light to capture the technical precision of professional skiing. The edit contrasts quiet moments of preparation with live-action sequences on the slopes, emphasizing the focus required in competitive alpine racing.

Bupa · The No Board - Ben Tudhope's journey to four Paralympic Games

Bupa chronicles the career of Paralympic snowboarder Ben Tudhope in 'The No Board,' a documentary-style piece that explores the dedication behind elite athletic preparation. The film follows Tudhope as he readies his equipment, capturing the intimate, focused moments of a professional athlete. Produced by 2045, the project leans into a cinematic aesthetic characterized by a monochrome palette and natural light. Through deliberate, analogue-inspired framing, the work emphasises the physical textures of the cabin setting and the technical preparation required for four Paralympic Games.

Bupa · Care Homes

This commercial campaign for Bupa showcases the daily life and supportive environments found within their care home facilities. The narrative focuses on moments of connection and personal autonomy, highlighting interactions between residents and staff in a residential setting. Produced by AdSmart from Sky, the execution relies on live-action techniques and intimate framing. The cinematography employs soft, natural lighting to capture scenes ranging from shared meals and grooming routines to social activities, reflecting the atmosphere of the care homes.

Bupa · Health Studios - 120

Bupa · Health Studios - 60