Bupa: Care Homes
Brand
Date
Jan 2025
Description
This commercial campaign for Bupa showcases the daily life and supportive environments found within their care home facilities. The narrative focuses on moments of connection and personal autonomy, highlighting interactions between residents and staff in a residential setting. Produced by AdSmart from Sky, the execution relies on live-action techniques and intimate framing. The cinematography employs soft, natural lighting to capture scenes ranging from shared meals and grooming routines to social activities, reflecting the atmosphere of the care homes.
Style
Vertical, Commercial
Industries
Color
Crimson
Navy
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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