Bupa
Care Homes
Brand
ProjectCare Homes
Date
Jan 2025
Description
This commercial campaign for Bupa Care Homes highlights the daily lives and personal connections of residents within a supported living environment. The narrative focuses on the autonomy and dignity of older adults as they share meals, interact with animals, and participate in social activities alongside care staff. The project employs a vertical, live-action technique to provide an intimate look at resident interactions. Soft natural lighting enhances the warm, domestic atmosphere of the care settings.
Style
Vertical, Commercial
Industries
Hotels
Color
Crimson
Navy
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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