Bupa
The No Board - Ben Tudhope's journey to four Paralympic Games
Brand
Date
Feb 2026
Description
Bupa chronicles the career of Paralympic snowboarder Ben Tudhope in 'The No Board,' a documentary-style piece that explores the dedication behind elite athletic preparation. The film follows Tudhope as he readies his equipment, capturing the intimate, focused moments of a professional athlete. Produced by 2045, the project leans into a cinematic aesthetic characterized by a monochrome palette and natural light. Through deliberate, analogue-inspired framing, the work emphasises the physical textures of the cabin setting and the technical preparation required for four Paralympic Games.
Style
Horizontal, Cinematic, Monochrome, Warm
Techniques
Analogue / film, Natural light
Industries
Outdoor & Adventure Sports
Color
Jet Black
Royal Blue
Pure White
Background
Hotel Room
Context
Brand Film / Corporate Video
Associated creatives
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