Bundaberg Rum

Bundaberg Rum · Bundy & Cola 1080x1350

Bundaberg Rum leans into a surveillance-themed aesthetic for this vertical campaign, framing the brand within a minimalist, white-tiled enclosure. The project utilises a humorous, lo-fi CCTV perspective, complete with simulated recording metadata and scan line overlays to create a distinct visual identity for the Bundy & Cola product. Developed by agency partners Howatson+Company, the production blends live-action techniques with 3D render and VFX elements to achieve a cinematic, monochrome look. The creative approach highlights the product in a controlled, studio-based environment, maintaining a clean commercial focus throughout.

Bundaberg Rum · Rug 30

Bundaberg Rum · History in the Making

Bundaberg Rum leans into its heritage with 'History in the Making,' a cinematic project that recreates an industrial 19th-century setting. The narrative centers on a group of men gathered in a rustic barn, using period-accurate attire and props to ground the brand's history in a tangible aesthetic. The production team at Biscuit / Revolver utilized a live-action technique to capture the scene, working with soft light and moody shadow play to render the environment. The visual treatment focuses on the textures of the wooden barn and the stacked barrels, supported by post-production work from Fin Design + Effects. Leo Burnett Sydney led the creative direction for the campaign.

Bundaberg Rum · Scam Artist 30

Bundaberg Rum · Bearly Impressions 30