Bundaberg Rum leans into a surveillance-themed aesthetic for this vertical campaign, framing the brand within a minimalist, white-tiled enclosure. The project utilises a humorous, lo-fi CCTV perspective, complete with simulated recording metadata and scan line overlays to create a distinct visual identity for the Bundy & Cola product.
Developed by agency partners Howatson+Company, the production blends live-action techniques with 3D render and VFX elements to achieve a cinematic, monochrome look. The creative approach highlights the product in a controlled, studio-based environment, maintaining a clean commercial focus throughout.
