Bundaberg Rum
Bundy & Cola 1080x1350
Brand
ProjectBundy & Cola 1080x1350
Date
Feb 2026
Description
Bundaberg Rum presents a playful campaign centered on its Bundy & Cola range, utilizing a sterile, surveillance-inspired aesthetic. The project features a polar bear character placed within a high-key, minimalist white environment that mimics the look of a security facility. Created by Howatson+Company, the campaign employs a distinctive lo-fi, VHS-style overlay to frame the narrative. By blending live-action elements with CGI-rendered character work, the execution leans into a cinematic, humorous tone that distinguishes the product within the alcoholic beverages category.
Style
Vertical
Industries
Alcoholic Beverages
Color
Pure White
Jet Black
Background
White Seamless
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