Bundaberg Rum: History in the Making

Dec 2024

Bundaberg Rum leans into its heritage with 'History in the Making,' a cinematic project that recreates an industrial 19th-century setting. The narrative centers on a group of men gathered in a rustic barn, using period-accurate attire and props to ground the brand's history in a tangible aesthetic. The production team at Biscuit / Revolver utilized a live-action technique to capture the scene, working with soft light and moody shadow play to render the environment. The visual treatment focuses on the textures of the wooden barn and the stacked barrels, supported by post-production work from Fin Design + Effects. Leo Burnett Sydney led the creative direction for the campaign.

Horizontal, Cinematic, Moody, Warm

Soft Light

Warehouse

Brand Film / Corporate Video