Back Market

Back Market · Brand Identity

Back Market has redefined the aesthetic language of the circular economy through a bold brand identity that eschews the sterility often associated with refurbished electronics. By leaning into a high-contrast palette of monochromatic black and white accented by playful pastel motifs, the project establishes a visual system that feels both subversive and remarkably approachable. The creative execution, developed with design leadership from Koto, masterfully blends commercial typography with an irreverent, sticker-inspired design vocabulary that channels a counter-cultural spirit. Across a diverse range of touchpoints, the identity maintains a consistent, minimalist rigor that proves sustainable tech doesn't need to sacrifice style for substance. The work successfully navigates the intersection of e-commerce platforms and physical retail, utilizing natural light to ground its outdoor billboard installations within the gritty, textured reality of urban environments. From vertical transit advertisements to intricate UI illustrations for social media, the brand identity remains cohesive, utilizing a clean, vector-based approach that speaks directly to a generation of conscious consumers. The result is a vibrant, unmistakable presence that transforms the narrative of second-hand devices into an essential fashion statement, effectively positioning the brand as a leader in the refurb revolution while maintaining a sharp, irreverent edge in its communication.

Back Market · Brand Identity

Back Market updates its brand identity with a high-energy visual system that leans into bold, vector-driven aesthetics. Designed by Studio Herrström in collaboration with the internal team, the project establishes a distinct visual language characterized by high-contrast chromatic palettes of lime green, deep purple, and vibrant yellow. The execution integrates a broad mix of motion graphics, 3D renders, and flat vector illustration to communicate the company's commitment to refurbished technology. The project channels a playful, unconventional tone through rapid-fire animations and stylized character work. Creative direction was led by Dan Brill and Vianney Vaute, with graphic design contributions from Studio Herrström. The identity system is applied across diverse touchpoints, including digital displays, urban outdoor advertising, and product packaging, utilising clean typography to reinforce core messaging.

Back Market · Not Black Market

Back Market · The Monster

Back Market · Shake ‘n Make

Back Market · The New One

Back Market · Meet R

Back Market · Back Market Back to School