Asda

Asda · The Gnomes of Christmas

Asda’s holiday campaign, 'The Gnomes of Christmas', brings a quiet, atmospheric shift to the retail sector. The narrative features two store employees observing a winter storm from the safety of a brightly lit supermarket, grounding the seasonal imagery in a moment of stillness. The project utilizes a cinematic, live-action technique to translate the holiday theme, characterized by cool, muted tones and wide, immersive framing. By focusing on the store environment rather than traditional festive tropes, the execution leans into a grounded, observant aesthetic. Creative development was led by the team at Havas, with production managed by Hungryman. Post-production and visual effects were handled by Rascal, complemented by an edit from Cabin Edit and sound design by 750mph.

Asda · ASDA Gnome for Christmas

Asda brings a festive narrative to the big box retail space with 'Gnome for Christmas,' a commercial spotlighting the holiday season through the eyes of two staff members. The spot features a pair of employees pausing amidst a shift to observe a winter scene from within the store. The execution relies on live-action techniques to build an atmospheric winter setting, contrasted by the warmth of interior retail lighting. Through moody, cinematic framing and clean VFX by the team at Rascal, the project centers on a quiet moment of seasonal observation.

Asda · Gnomes for Christmas - BTS

This behind-the-scenes look at the Asda 'Gnomes for Christmas' campaign provides a technical overview of the production, focusing on the integration of 3D character modeling and VFX. The process highlights the digital craftsmanship required to animate the central figures, moving through the pipeline from 3D render/CGI workflows to final compositing. Produced with post-production and VFX by Rascal, the footage contrasts live-action plates with digital software interfaces and rigging processes. The edit captures the technical depth of the animated holiday project, maintaining a cinematic and clean aesthetic throughout the documentation of the character development.

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