Asda
Gnomes for Christmas - BTS
Brand
ProjectGnomes for Christmas - BTS
Date
Dec 2024
Description
This behind-the-scenes featurette documents the technical production of the holiday commercial for Asda. The piece provides a window into the digital craftsmanship involved in the project, detailing the development of its central animated characters through 3D character modeling and rigging. Produced with post-production and VFX by Rascal, the footage captures the intersection of live-action plates and complex digital workflows. The project highlights the technical integration of 3D render / CGI animation within cinematic settings, documenting the pipeline from initial software interfaces to the final broadcast look.
Style
Horizontal, Cinematic, Clean
Techniques
Animation, 3D render / CGI
Industries
Streaming Platforms
Context
Backstage / Behind the Scenes
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.