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Asda: Gnomes for Christmas - BTS

Brand
Asda
Date

Dec 2024

Description

This behind-the-scenes look at the Asda 'Gnomes for Christmas' campaign provides a technical overview of the production, focusing on the integration of 3D character modeling and VFX. The process highlights the digital craftsmanship required to animate the central figures, moving through the pipeline from 3D render/CGI workflows to final compositing. Produced with post-production and VFX by Rascal, the footage contrasts live-action plates with digital software interfaces and rigging processes. The edit captures the technical depth of the animated holiday project, maintaining a cinematic and clean aesthetic throughout the documentation of the character development.

Style

Horizontal, Cinematic, Clean

Techniques

Animation, 3D render / CGI

Industries
Streaming Platforms
Context

Backstage / Behind the Scenes

Associated creatives

Rascal
RascalPost Production / VFX
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