Asda: The Gnomes of Christmas

Nov 2024

Asda’s holiday campaign, 'The Gnomes of Christmas', brings a quiet, atmospheric shift to the retail sector. The narrative features two store employees observing a winter storm from the safety of a brightly lit supermarket, grounding the seasonal imagery in a moment of stillness. The project utilizes a cinematic, live-action technique to translate the holiday theme, characterized by cool, muted tones and wide, immersive framing. By focusing on the store environment rather than traditional festive tropes, the execution leans into a grounded, observant aesthetic. Creative development was led by the team at Havas, with production managed by Hungryman. Post-production and visual effects were handled by Rascal, complemented by an edit from Cabin Edit and sound design by 750mph.

Horizontal, Cinematic, Cool

Retail Store

TVC / TV Commercial