Asda
The Gnomes of Christmas
Brand
ProjectThe Gnomes of Christmas
Date
Nov 2024
Description
For its holiday campaign, Asda presents 'The Gnomes of Christmas.' The narrative centers on two retail staff members stationed within a brightly lit supermarket, observing the quiet arrival of a winter storm from the store floor. Through a cinematic widescreen perspective, the piece balances the interior warmth of the retail environment against the cool tones of the exterior night scene. Developed in collaboration with Havas and production house Hungryman, the project leans into a live-action technique to establish its holiday atmosphere. Post-production and VFX were managed by Rascal, with editorial work by Cabin Edit and sound design provided by 750mph.
Style
Horizontal, Cinematic, Cool
Industries
Big Box Retail
Color
Forest Green
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
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