Arjowiggins
Featured Arjowiggins projects
This week's top Arjowiggins projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Arjowiggins · Brand Identity
In the world of high-end paper manufacturing, brand identity is more than a logo; it is a tangible experience defined by texture, weight, and print fidelity. This extensive brand identity project for Arjowiggins Conqueror captures the legacy of the heritage brand through a sophisticated, editorial-driven showcase. Led by the design experts at North, the campaign utilizes a clean, high-key aesthetic to elevate paper from a simple commodity to a luxury medium. By employing precise studio strobe lighting and macro photography, the project emphasizes the tactile quality of various paper stocks, ranging from raw, grooved tree bark to crisp, metallic-edged pages. The imagery leans into a rhythmic contrast, balancing the industrial geometry of man-made objects with the organic, muted tones of Scottish landscapes. Each spread serves as a masterclass in layout design, using wide white margins to anchor vivid photographic detail and sharp, minimalist typography. Beyond the printed collateral, the project extends its professional branding into curated commercial assets, such as the tactical arrangement of branded tote bags. By focusing on the interplay between deep-grooved texture and sleek, modern composition, the project effectively communicates the brand's enduring commitment to craftsmanship. This body of work stands as a testament to the power of editorial minimalism, proving that when the medium itself is premium, the design need only frame its innate beauty to leave a lasting impact.
Project Arjowiggins · Brand Identity
This brand identity project for Arjowiggins focuses on the tactile and visual presentation of their specialty paper ranges, including the Curious Collection Metallics and Keaykolour lines. The design system utilizes a clean, minimalist graphic language, featuring repeating geometric patterns and structured typography to highlight distinct paper textures, weights, and finishes. The collateral includes custom-printed packaging and organized swatch sample boxes that emphasize the breadth of the color palette. Through a combination of commercial studio photography and precise 3D rendering, the project presents the material-focused identity as a modular, grid-based system suitable for professional design and print applications.
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