Arjowiggins
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2021
Description
This brand identity project for Arjowiggins highlights the material variety of its Curious Collection and Keaykolour paper lines. The visual system leverages a minimalist graphic language, utilizing repeating geometric patterns and clean typography to emphasize the texture and finish of each paper stock. The identity is applied across a range of commercial packaging, including die-cut sample boxes that display the tactile qualities of the product. The presentation relies on a consistent, bright studio aesthetic, featuring 3D render/CGI and screen print techniques to showcase the color palettes and modular nature of the stationery system.
Style
Horizontal, Commercial, Clean, Minimalist, Graphic
Background
White Seamless
Context
E-commerce / Product
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