This brand identity project for Arjowiggins focuses on the tactile and visual presentation of their specialty paper ranges, including the Curious Collection Metallics and Keaykolour lines. The design system utilizes a clean, minimalist graphic language, featuring repeating geometric patterns and structured typography to highlight distinct paper textures, weights, and finishes.
The collateral includes custom-printed packaging and organized swatch sample boxes that emphasize the breadth of the color palette. Through a combination of commercial studio photography and precise 3D rendering, the project presents the material-focused identity as a modular, grid-based system suitable for professional design and print applications.
