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Arjowiggins: Brand Identity

Brand
Arjowiggins
Date

Mar 2021

Description

This brand identity project for Arjowiggins focuses on the tactile and visual presentation of their specialty paper ranges, including the Curious Collection Metallics and Keaykolour lines. The design system utilizes a clean, minimalist graphic language, featuring repeating geometric patterns and structured typography to highlight distinct paper textures, weights, and finishes. The collateral includes custom-printed packaging and organized swatch sample boxes that emphasize the breadth of the color palette. Through a combination of commercial studio photography and precise 3D rendering, the project presents the material-focused identity as a modular, grid-based system suitable for professional design and print applications.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Background

White Seamless

Context

E-commerce / Product

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