Ancestry

16 projects·0 creatives·

Featured Ancestry projects

This week's top Ancestry projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Ancestry · Serrano Family - Story Maker

Project

Ancestry · Lucy

This commercial for Ancestry, titled 'Lucy', visualises the discovery process behind genealogy research. The animation centers on a digital search interface that integrates with a vast array of archival assets, including census records and historical black-and-white photography. Utilising a mix of motion graphics and static historical documents, the piece highlights the relationship between modern search technology and vintage paper ephemera. The aesthetic leans into a nostalgic tone, underscored by soft parchment textures, grainy film effects, and muted historical colour grading. Sound design by Swell Sound provides an atmospheric backdrop for this vertical-format narrative.

Project

Ancestry · Brand

Ancestry explores the connection to personal heritage through a narrative film centered on the rediscovery of family documentation. The project features a sequence of historical artifacts, including maps and archival photographs, arranged within an industrial setting to frame a journey of genealogical discovery. Developed by Saatchi & Saatchi Sydney, the film utilizes live-action technique and cinematic framing to establish a contemplative tone. The visual identity of the work is shaped by an analogue film aesthetic, enhanced by grainy textures and a nostalgic palette.