Ancestry explores family heritage and cultural roots in 'Serrano Story,' a documentary-style project centered on the significance of lowrider car culture. The film integrates dynamic sequences of classic hydraulic vehicles with intimate family portraiture and personal archival photographs.
Wieden+Kennedy Portland managed the creative direction for this production, which was produced by Little Minx. The edit employs a live-action technique, contrasting modern cinematic shots of custom automotive paintwork with suburban street backdrops captured in natural daylight. Post-production and VFX were handled by The Den Editorial.
