Ancestry: Brand
Brand
Date
Dec 2024
Description
Ancestry explores the connection to personal heritage through a narrative film centered on the rediscovery of family documentation. The project features a sequence of historical artifacts, including maps and archival photographs, arranged within an industrial setting to frame a journey of genealogical discovery. Developed by Saatchi & Saatchi Sydney, the film utilizes live-action technique and cinematic framing to establish a contemplative tone. The visual identity of the work is shaped by an analogue film aesthetic, enhanced by grainy textures and a nostalgic palette.
Style
Horizontal, Cinematic, Grainy, Nostalgic
Techniques
Analogue / film
Industries
Color
Olive
Cream
Background
Warehouse
Context
TVC / TV Commercial
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