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Ancestry Brand 2024

About

Ancestry explores the connection to personal heritage through a narrative film centered on the rediscovery of family documentation. The project features a sequence of historical artifacts, including maps and archival photographs, arranged within an industrial setting to frame a journey of genealogical discovery. Developed by Saatchi & Saatchi Sydney, the film utilizes live-action technique and cinematic framing to establish a contemplative tone. The visual identity of the work is shaped by an analogue film aesthetic, enhanced by grainy textures and a nostalgic palette.

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