Ami Paris
Featured Ami Paris projects
This week's top Ami Paris projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ami Paris · SS25
The Ami Paris SS25 campaign captures a collection defined by relaxed tailoring and refined textures, set within grand, classically detailed domestic interiors. Photographer Daniel Archer employs an editorial approach that leans into warm, cinematic light to bridge the gap between structured garments and their architectural environments. Throughout the series, the styling by Anita Szymczak emphasizes movement and silhouette, pairing layered neutrals and plaid patterns with period-inspired details. The production utilizes a mix of raw, analogue-film aesthetics and soft, directional lighting to ground the collection in a contemplative, mood-driven space, with set design by Frédérick Asséo adding depth to the halls and stairwells. Hair styling by Michael Delmas and make-up by Adrien Pinault provide a polished finish to the subjects.
Project Ami Paris · Fall 2026 Ad Campaign
For the Ami Paris Fall 2026 ad campaign, the brand masterfully refines its signature Parisian chic, stripping back the noise to focus on the interplay between tactile materials and architectural precision. Under the guidance of creative director Alexandre Mattiussi and creative director Jean-Baptiste Talbourdet-Napoleone, the campaign leans into a sophisticated, editorial minimalism that celebrates the tactile nature of designer fashion. Shot by photographer Karim Sadli, the imagery employs soft light to elevate the season’s heavy, chunky knitwear and crocodile-embossed leather accessories against stark, clean studio backgrounds. The visual narrative relies on a polished commercial aesthetic that places the garments front and center, emphasizing the interplay of texture and form. By integrating bold typography as a graphic element, the campaign creates a sharp, modern identity that remains rooted in the label’s foundational elegance. The casting, overseen by Marco Coretti and Piergiorgio Del Moro, brings a diverse array of models—including Rebecca Leigh Longendyke and Saskia de Brauw—to embody a vision that feels both intimate and expansive. With styling by Elodie David Touboul, the project succeeds in turning essential wardrobe staples into high-impact visual statements, proving that sometimes the most compelling fashion storytelling is found in the quietest, most disciplined compositions. It is a masterclass in modern luxury advertising that feels immediate, timeless, and distinctly elevated, perfectly aligning with the label's evolution as a global style powerhouse.
Project Ami Paris · Spring 2024 Ad Campaign
For its Spring 2024 ad campaign, Ami Paris leans into a sophisticated, cinematic tension that redefines the intersection of luxury fashion and intimate storytelling. Creative director Alexandre Mattiussi crafts a visual narrative that oscillates between the stillness of a private interior and the restless motion of an urban night. Photographer Luis Alberto Rodriguez captures this duality with a masterful command of light, utilizing low-key chiaroscuro techniques to heighten the interplay between sharp tailoring and delicate textures. The imagery flows from structured studio portraits to atmospheric lifestyle scenes within the confines of a vintage car, where blue gradients and vibrant light flares create a sense of quiet intensity. By focusing on the interplay of sleek silhouettes, sequins, and monochromatic palettes, the campaign maintains a rigorous editorial minimalism throughout. The casting, curated by Piergiorgio Del Moro and featuring models such as Julia Nobis and Selena Forrest, brings a diverse elegance to the collection, while stylist Carlos Nazario ensures each ensemble—from oversized blazers to shimmering sequined dresses—feels both contemporary and timeless. Supported by the precise artistry of hair stylist Benjamin Muller and makeup artist Adrien Pinault, and grounded by the set design of Afra Zamara, the project utilizes studio strobe and live-action technique to solidify its high-fashion aesthetic. Ultimately, the collection reads as a polished, evocative exploration of style, perfectly suited for the discerning eye of a modern global audience.
Project Ami Paris · Spring 2025 Ad Campaign
The Ami Paris Spring 2025 ad campaign serves as a masterclass in modern luxury fashion, seamlessly blending the brand’s quintessential Parisian DNA with a raw, documentary-style approach. Captured through the lens of photographer and director Rahim Fortune, the series leans into a grounded, narrative-driven aesthetic that feels both candid and meticulously curated. Art director Jonathan Ferrari orchestrates a visual language defined by textural depth, utilizing the gritty facades and ornate stone architecture of city streets to ground the collection’s refined silhouettes. Stylist Carlos Nazario bridges the gap between classic tailoring and contemporary lifestyle ease, pairing structured trench coats and plaid blazers with relaxed denim and knitwear. The result is a body of work that channels a cinematic quality, heightened by the strategic use of analogue film techniques and 35mm film grain, which adds a tactile, nostalgic layer to the high-fashion imagery. Featuring a diverse ensemble of models, including Aker Ajak, Iselin Steiro, and Junyeong Baek, the campaign emphasizes movement and natural light, eschewing studio artifice for a more authentic, sunlight-drenched portraiture. By focusing on the interplay between deep olive tones, cream palettes, and weathered urban backdrops, the project offers a sophisticated vision of contemporary life. With the expert hair styling of Benjamin Muller providing the finishing touch, the campaign successfully elevates everyday street style into an editorial statement that feels timeless and deeply rooted in the Ami Alexandre Mattiussi design ethos.
Project Ami Paris · Spring 2025 Ad Campaign
For the Spring 2025 campaign, Ami Paris channels a mood of quiet introspection and lived-in sophistication, seamlessly bridging the gap between high-fashion editorial and cinematic storytelling. Under the creative direction of Alexandre Mattiussi, the campaign utilizes a palette of muted earth tones and rich, warm lighting to frame its subjects in domestic, vintage-inspired interiors. The execution relies on a deft interplay between structured tailoring and natural, often barefoot, styling, which emphasizes the brand’s commitment to refined yet accessible luxury. Through the lens of photographer Daniel Archer, the imagery leans into a low-key chiaroscuro aesthetic, where soft directional light and deep, moody shadows define the textures of plaid capes, oversized wool coats, and crisp knitwear. The compositions, art directed by Jonathan Ferrari, frequently employ natural frames like doorways and narrow corridors to isolate talent, creating a sense of intimacy that feels both modern and timeless. By integrating elements like vintage floral wallpaper, herringbone parquet, and classic wood paneling, the set design by Frederick Asseo grounds the collection in a nostalgic, residential narrative. This campaign excels by eschewing traditional high-gloss artifice in favor of a raw, contemplative elegance, proving that sophisticated tailoring resonates most profoundly when placed in spaces that feel authentic and lived-in.
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