Model lying on an ornate patterned rug wearing a dark knit sweater vest and light trousers in a domestic interior.

Model with long dark hair wearing a plaid blazer and flared pleated skirt against a neutral studio backdrop.

Three models posed in an ornate staircase interior with a red carpet for Ami Paris SS25 campaign.

Two models standing in a hallway against patterned pink wood-paneled walls for Ami Paris SS25 campaign.

Model wearing a pleated plaid crop top and holding a large black leather handbag against a neutral studio background

Model wearing a long beige coat and blue denim jeans standing against patterned wallpaper in a classic interior setting

Man wearing a beige tailored suit leaning against a paneled wall in an interior corridor for Ami Paris SS25

Three male models in tailored suits standing barefoot against a neutral studio background for Ami Paris SS25 campaign

Young Black man seated indoors wearing a cream V-neck sweater vest and dark trousers against a paneled wall

Woman in red blazer and skirt standing on indoor staircase viewed through a doorway

Woman leaning in a doorway wearing a striped shirt and pale trousers, with a shirtless man walking in the background.

Ami Paris SS25 2025

About

The Ami Paris SS25 campaign captures a collection defined by relaxed tailoring and refined textures, set within grand, classically detailed domestic interiors. Photographer Daniel Archer employs an editorial approach that leans into warm, cinematic light to bridge the gap between structured garments and their architectural environments. Throughout the series, the styling by Anita Szymczak emphasizes movement and silhouette, pairing layered neutrals and plaid patterns with period-inspired details. The production utilizes a mix of raw, analogue-film aesthetics and soft, directional lighting to ground the collection in a contemplative, mood-driven space, with set design by Frédérick Asséo adding depth to the halls and stairwells. Hair styling by Michael Delmas and make-up by Adrien Pinault provide a polished finish to the subjects.