Ami Paris: SS25

Jan 2025

The Ami Paris SS25 campaign captures a collection defined by relaxed tailoring and refined textures, set within grand, classically detailed domestic interiors. Photographer Daniel Archer employs an editorial approach that leans into warm, cinematic light to bridge the gap between structured garments and their architectural environments. Throughout the series, the styling by Anita Szymczak emphasizes movement and silhouette, pairing layered neutrals and plaid patterns with period-inspired details. The production utilizes a mix of raw, analogue-film aesthetics and soft, directional lighting to ground the collection in a contemplative, mood-driven space, with set design by Frédérick Asséo adding depth to the halls and stairwells. Hair styling by Michael Delmas and make-up by Adrien Pinault provide a polished finish to the subjects.

Editorial, Vertical, Warm

Natural light

Advertising Campaign