Ami Paris

Jan 2025

Ami Paris presents its SS25 fashion campaign, a series of editorial portraits that explore refined tailoring within classic, domestic interior settings. The project leans into a cinematic aesthetic, utilising warm, natural light and rich, tactile backgrounds such as wood-paneled walls and ornate staircases to frame the collection. Photographed by Daniel Archer, the imagery highlights structured outerwear, pleated silhouettes, and layered knitwear. The campaign employs a mix of clean studio portraiture and moody, low-key lighting setups, often rendered with the distinct texture of analogue film to ground the compositions in a contemplative, heritage-inspired mood. Creative execution was led by fashion stylist Anita Szymczak, with set design by Frédérick Asséo. Supporting the visual narrative are hair stylist Michael Delmas and make-up artist Adrien Pinault, with cinematography by Karol Jurga.

Editorial, Vertical, Warm

Natural light

Advertising Campaign