For its Spring 2024 ad campaign, Ami Paris leans into a sophisticated, cinematic tension that redefines the intersection of luxury fashion and intimate storytelling. Creative director Alexandre Mattiussi crafts a visual narrative that oscillates between the stillness of a private interior and the restless motion of an urban night. Photographer Luis Alberto Rodriguez captures this duality with a masterful command of light, utilizing low-key chiaroscuro techniques to heighten the interplay between sharp tailoring and delicate textures. The imagery flows from structured studio portraits to atmospheric lifestyle scenes within the confines of a vintage car, where blue gradients and vibrant light flares create a sense of quiet intensity. By focusing on the interplay of sleek silhouettes, sequins, and monochromatic palettes, the campaign maintains a rigorous editorial minimalism throughout. The casting, curated by Piergiorgio Del Moro and featuring models such as Julia Nobis and Selena Forrest, brings a diverse elegance to the collection, while stylist Carlos Nazario ensures each ensemble—from oversized blazers to shimmering sequined dresses—feels both contemporary and timeless. Supported by the precise artistry of hair stylist Benjamin Muller and makeup artist Adrien Pinault, and grounded by the set design of Afra Zamara, the project utilizes studio strobe and live-action technique to solidify its high-fashion aesthetic. Ultimately, the collection reads as a polished, evocative exploration of style, perfectly suited for the discerning eye of a modern global audience.
