Aire
Featured Aire projects
This week's top Aire projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Aire · California Dreams
California Dreams is a fashion editorial campaign for Aire, centered on a series of outdoor, industrial-inspired portraiture. The collection leans into an aesthetic defined by natural light and warm, golden tones, frequently utilizing analogue film techniques to capture the subjects. Creative direction by Hamish Tame anchors the project, featuring photography by Zac Bayly and fashion styling by Ewan Bell. The imagery features models in a variety of settings, ranging from vintage vehicles to stacked tire environments, with hair styling by Keiren Street and make-up by Katie Angus.
Project Aire · Brand Identity
The brand identity project for Aire manifests a sophisticated intersection between clinical minimalism and approachable lifestyle branding, carefully curated to elevate the wellness experience through design. Executed with a keen focus on typography and intentional materiality, the visual system relies on a restrained palette of muted pastels and warm, neutral tones that feel both organic and contemporary. Through the lens of commercial lifestyle photography, the brand leans into a language of soft light and natural textures, positioning its skincare products against the raw, porous surfaces of concrete blocks to create a striking tension between industrial edge and refined elegance. The typography, characterized by a clean sans-serif typeface, maintains a consistent, professional presence across all touchpoints, from the tactile finish of the primary product packaging to the broader layout of mobile interface screens. Graphic design agency OH+CO successfully anchors the project in a cohesive aesthetic that feels both deliberate and versatile, allowing the brand to translate seamlessly from transit-station billboard installations to digital membership portals. By utilizing live-action techniques and a balanced, uncluttered composition, the project effectively communicates the brand ethos through a series of intentional visual moments, reinforcing a modern identity that prioritizes clarity, structural harmony, and a tactile, human-centric approach to consumer goods within the wellness space.
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