Aire
California Dreams
Brand
ProjectCalifornia Dreams
Date
Jan 2024
Description
California Dreams is a fashion editorial campaign for Aire, capturing a raw, industrial aesthetic set against outdoor landscapes. The project leans into a warm, sun-drenched palette, utilizing natural light and analogue film techniques to frame its subjects in gritty, high-contrast environments. Photographer Zac Bayly leads the visual direction, working alongside creative director Hamish Tame to develop a series of portraits and editorial shots. Fashion styling by Ewan Bell anchors the looks, with hair styling by Keiren Street and make-up by Katie Angus providing clean, precise finishing touches to the diverse cast.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Color
Jet Black
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