Aire: California Dreams
Brand
Date
Jan 2024
Description
California Dreams is a fashion editorial campaign for Aire, centered on a series of outdoor, industrial-inspired portraiture. The collection leans into an aesthetic defined by natural light and warm, golden tones, frequently utilizing analogue film techniques to capture the subjects. Creative direction by Hamish Tame anchors the project, featuring photography by Zac Bayly and fashion styling by Ewan Bell. The imagery features models in a variety of settings, ranging from vintage vehicles to stacked tire environments, with hair styling by Keiren Street and make-up by Katie Angus.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Color
Jet Black
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