ADDICTION
Featured ADDICTION projects
This week's top ADDICTION projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ADDICTION · Glimmering Ray Campaign
ADDICTION leans into a sophisticated, high-end aesthetic with the Glimmering Ray campaign, a masterclass in editorial portraiture that redefines modern cosmetics imagery. By prioritizing luminous, dewy skin and intricate detail, the campaign captures a refined sense of luxury that feels both intimate and expansive. At the center of this beauty campaign, the photography by Richard Burbridge utilizes precise studio strobe lighting to emphasize the subject's natural textures, from the subtle shimmer of green eyeshadow to the high-gloss finish of the lips. The minimalist, neutral studio background acts as a stark, effective canvas, ensuring that the interplay between the subject's vibrant gaze and her carefully curated accessories—gold-toned hoop earrings and dalmatian-print beadwork—remains the focal point of the narrative. This visual clarity is bolstered by the precise styling of Shingo Shibata and the evocative, pigment-forward makeup application by Kanako Takase, both of whom work in tandem to elevate the brand's identity. By stripping away extraneous noise, the project highlights the power of intentional, focused artistry in the beauty industry. Through this synthesis of light, texture, and editorial discipline, ADDICTION establishes a compelling visual language that balances technical mastery with a fresh, contemporary spirit, proving that in the world of high-fashion cosmetics, the most profound impact often resides in the quietest, most polished details.
Project ADDICTION · ADDICTION Holiday 25 Collection "Unearthed Luster
The ADDICTION Holiday 25 campaign, Unearthed Luster, introduces a cosmetic collection defined by reflective textures and warm palettes. The imagery, captured by photographer Charlotte Wales, focuses on high-contrast metallic finishes across eyeshadow and nail lacquers. Working with fashion editor and stylist Claudia Sinclair, the production team emphasises a clean, commercial aesthetic. The set design by Alice Kirkpatrick provides a soft, tactile backdrop for the product placement, while makeup artist Kanako Takase and hair stylist Shingo Shibata contribute to the polished, luminous look. Lauren Michelle Pires rounds out the creative team, detailing the metallic gold manicure featured in the campaign.
Project ADDICTION · ADDICTION Social Media: The Foundation Lift Glow
ADDICTION presents a new social media campaign for The Foundation Lift Glow, focusing on high-clarity beauty portraiture. The series features model Yang Xiaoyang, capturing a polished aesthetic through a clean, vertical composition. Creative direction by Kanako Takase and photography by Peter Siskos guide the visual execution, which utilizes precise beauty light to highlight a luminous complexion. Supporting the look are hair stylist Junya Nakashima, makeup artist Kuma, and manicurist Mamie Onishi, with casting handled by Ian William Bauman.
Project ADDICTION · ADDICTION FW/23
The ADDICTION FW/23 campaign presents a refined study in cosmetic textures and pigment application. Captured by photographer Peter Siskos, the series focuses on sharp graphic lines and luminous skin finishes to showcase the seasonal collection. The project features creative direction by Kanako Takase and follows a clean, polished visual language. The imagery leverages beauty light to emphasize iridescent eyeshadows, burgundy winged eyeliner, and matte lip applications worn by model Tati Matkin. Hair styling by Junya Nakashima and makeup by Kuma provide the technical precision defining this beauty campaign.
Project ADDICTION · Addiction S/S 2024
ADDICTION presents its S/S 2024 campaign, a series of beauty portraits focused on the seasonal collection. Photographed by Natth Jaturapahu, the project features model Abbey Steinman in a sequence of tightly framed close-ups. Makeup artist Kuma emphasizes the collection's palette through warm coral and shimmery eyeshadows, paired with glossy pink lips. The imagery utilizes beauty light and a consistent pastel pink backdrop to maintain a clean, polished commercial aesthetic.
Project ADDICTION · ADDICTION Social Media: S/S 2024 Lip Tint
ADDICTION presents its Spring/Summer 2024 campaign for the brand's latest lip tint collection, focusing on high-definition beauty imagery. The project highlights a minimalist aesthetic, utilizing a clean, neutral background to emphasize the rich pigmentation and glossy textures of the cosmetic line. Captured by photographer Peter Siskos under the creative direction of Kanako Takase, the series employs precise beauty light to accentuate skin luminosity and detailed makeup application. The production features models Baylee Winkel and Santana, with grooming contributions from hair stylist Junya Nakashima, makeup artist Kuma, and manicurist Mamie Onishi.
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