ADDICTION presents its S/S 2024 campaign, a series of beauty portraits focused on the seasonal collection. Photographed by Natth Jaturapahu, the project features model Abbey Steinman in a sequence of tightly framed close-ups.
Makeup artist Kuma emphasizes the collection's palette through warm coral and shimmery eyeshadows, paired with glossy pink lips. The imagery utilizes beauty light and a consistent pastel pink backdrop to maintain a clean, polished commercial aesthetic.