ADDICTION
Addiction S/S 2024
Brand
ProjectAddiction S/S 2024
Date
Apr 2024
Description
ADDICTION’s S/S 2024 beauty campaign focuses on a series of refined portraits featuring model Abbey Steinman. The series highlights the brand’s latest cosmetic collection through close-up photography by Natth Jaturapahu, emphasizing intricate details and color. Makeup artist Kuma leans into a clean, commercial aesthetic, utilizing warm coral and shimmery tones on the eyes paired with glossy pink lips. Executed with soft beauty light, the imagery maintains a polished finish that celebrates skin texture and clarity against a minimalist pastel backdrop.
Style
Vertical, Commercial
Techniques
Beauty Light
Industries
Cosmetics
Color
Blush
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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