ADDICTION
ADDICTION Social Media: The Foundation Lift Glow
Brand
Date
Nov 2023
Description
This social media campaign for ADDICTION spotlights 'The Foundation Lift Glow', focusing on a clean, commercial beauty aesthetic. The project features a series of portraits highlighting a luminous, dewy complexion and minimalist styling. The imagery utilizes polished studio beauty light to emphasize natural textures, with photography by Peter Siskos and creative direction by Kanako Takase. Model Yang Xiaoyang serves as the on-camera talent, supported by makeup artistry from Kuma and hair styling by Junya Nakashima.
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