Acqua di Parma
Acqua di Parma's cinematic fragrance campaigns and Italian lifestyle storytelling
Featured Acqua di Parma projects
This week's top Acqua di Parma projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Acqua di Parma · The Art of Living Italian
Acqua di Parma presents The Art of Living Italian, a cinematic brand film that captures the atmosphere of a sun-drenched Italian urban environment. Directed by Talia Collis, the vertical sequence balances wide aerial perspectives with intimate character portraits featuring Michael Fassbender and Sabrina Impacciatore. The production leans into a warm color grading and natural light to emphasize the historic architecture of the city setting. With art direction by Cape Consulting and production support from To The Moon Studio, the project utilizes live-action techniques to define its visual rhythm.
Project Acqua di Parma · Acqua di Parma x India Mahdavi Venetian Holiday
Acqua di Parma presents a holiday collection captured in a series of still-life compositions developed in collaboration with designer India Mahdavi. The project centers on the brand's fragrance and home diffuser line, arranged against a backdrop of historic European architecture and arched windows. Photographer Mélissa De Araujo utilizes natural light to highlight the brand's signature yellow packaging and glassware, while set designer Andrea Cellerino frames the products on vibrant, glossy surfaces. The imagery emphasizes symmetry and festive seasonal accents, including pinecones and berry sprigs, to define the collection's aesthetic.
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