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Acqua di Parma

Acqua di Parma x India Mahdavi Venetian Holiday
Date

Dec 2024

Description

Acqua di Parma presents a holiday collection captured in a series of still-life compositions developed in collaboration with designer India Mahdavi. The project centers on the brand's fragrance and home diffuser line, arranged against a backdrop of historic European architecture and arched windows. Photographer Mélissa De Araujo utilizes natural light to highlight the brand's signature yellow packaging and glassware, while set designer Andrea Cellerino frames the products on vibrant, glossy surfaces. The imagery emphasizes symmetry and festive seasonal accents, including pinecones and berry sprigs, to define the collection's aesthetic.

Style

Commercial, Warm, Clean

Techniques

Natural light

Industries

Fragrance

Color
Forest Green
Golden Yellow
Context

Advertising Campaign

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