Acqua di Parma

The Art of Living Italian

Brand

Date

May 2026

Description

Acqua di Parma presents 'The Art of Living Italian', a cinematic brand film directed by Talia Collis. The project captures the essence of an Italian lifestyle through a series of sun-drenched, live-action sequences. Featuring Michael Fassbender and Sabrina Impacciatore, the film moves from expansive aerial views of historic rooftops to intimate moments in local squares. The production utilises natural light and a warm color palette to ground the narrative in its surroundings, with set design by Andrea Cellerino and fashion styling provided by Rose Forde and Vittoria Cerciello.

Style

Vertical, Cinematic, Warm

Techniques

Natural light

Industries

Fragrance

Color

Camel

Jet Black

Background

Street

Context