Yves Saint Laurent
Yves Saint Laurent's uncompromising luxury fashion campaigns and cinematic creative direction
Featured Yves Saint Laurent projects
This week's top Yves Saint Laurent projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Yves Saint Laurent · YSL Fall 25
The Yves Saint Laurent Fall 25 collection is captured in a fashion video sequence defined by its sharp tailoring and minimalist aesthetic. Featuring a series of portraits and full-length shots, the work highlights textures like leather and silk through a high-contrast visual lens. Utilizing a clean, monochromatic color palette, the film focuses on structured garments and statement accessories. Post-production and visual effects for the sequence were provided by Consulate and Company 3 New York, emphasizing a cinematic approach that centers on fluid movement and dynamic portraiture.
Project Yves Saint Laurent · Fall 2025 Campaign
Yves Saint Laurent’s Fall 2025 campaign centers on a series of character-driven portraits led by creative director Anthony Vaccarello. The imagery employs directional studio lighting and a monochrome palette to highlight the collection's structured silhouettes and signature leather accessories. Photographer Gray Sorrenti captures talent including ROSÉ, Hailey Bieber, Anok Yai, Liu Wen, Song Jia, and Binx Walton. The work emphasizes the brand's aesthetic through moody compositions and deliberate light manipulation within a commercial fashion context.
Yves Saint Laurent · MyTheresa
This fashion campaign for Yves Saint Laurent showcases a series of atmospheric vignettes set within a sunlit, architectural courtyard. The cinematic sequence moves between wide drone footage of lush gardens and reflective pools to intimate close-ups, emphasizing a tranquil, meditative tone through warm color grading and natural light. Produced by Clay Film with editorial work by The Quarry, the project utilizes an analogue film aesthetic to capture a textured, quiet narrative. The visual pacing leans into architectural detail and rhythmic outdoor scenes, creating a consistent mood across the piece.
Yves Saint Laurent · Libre
Yves Saint Laurent introduces the latest campaign for the Libre fragrance, a beauty commercial captured with a clean, raw aesthetic. The film centres on the signature bottle set against a backdrop of tropical foliage and white lilies, using natural light to emphasize organic textures. The production leans into a live-action technique, alternating between intimate close-ups and product-focused frames. Featuring agency direction from Chandelier Creative and production by Consulate, the commercial is presented in a vertical format.
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