XXXX (Lion)
Featured XXXX (Lion) projects
This week's top XXXX (Lion) projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
XXXX (Lion) · Made for XXXX 60"
This 60-second commercial for XXXX, titled 'Made for XXXX,' captures a vibrant, tropical narrative set against a verdant outdoor backdrop. The campaign leans into a warm, cinematic aesthetic, utilizing natural light to frame its protagonist amidst dense foliage, cascading waterfalls, and mountainous terrain. The project was produced by FINCH, with creative direction provided by agency partner Thinkerbell. The execution utilizes live-action techniques to integrate natural environments, complemented by a warm color palette that emphasizes the location's atmosphere.
Project XXXX (Lion) · Made for XXXX - Jobs
XXXX, the alcoholic beverage brand under Lion, introduces its latest commercial campaign, Made for XXXX - Jobs. The project features a series of vignettes highlighting various professions—ranging from chefs to pilots—against a backdrop of dense, lush foliage. The campaign utilizes a natural light aesthetic and a live-action technique to ground its humorous tone. Creative direction and production were handled by a cross-agency team including Thinkerbell, VML Australia, and FINCH, with sound design from Electric Sheep and media planning provided by EssenceMediacom.
XXXX (Lion) · Made for XXXX Swimming 15"
This 15-second commercial for XXXX, titled Made for Swimming, focuses on the brand's association with leisure and the Australian summer. The spot features a live-action aesthetic, utilising natural light to capture the outdoor setting with a clean, high-contrast visual style. The production was brought to life through a collaborative effort, with creative direction from Thinkerbell, VML Australia, and William McVay. FINCH managed the production, while Electric Sheep oversaw the music and sound design, and EssenceMediacom handled the media strategy.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
