XXXX (Lion): Made for XXXX Swimming 15"
Brand
Date
Feb 2026
Description
This 15-second commercial for XXXX, titled Made for Swimming, focuses on the brand's association with leisure and the Australian summer. The spot features a live-action aesthetic, utilising natural light to capture the outdoor setting with a clean, high-contrast visual style. The production was brought to life through a collaborative effort, with creative direction from Thinkerbell, VML Australia, and William McVay. FINCH managed the production, while Electric Sheep oversaw the music and sound design, and EssenceMediacom handled the media strategy.
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