XXXX (Lion)
Made for XXXX - Jobs
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Brand
ProjectMade for XXXX - Jobs
Date
Feb 2026
Description
This commercial campaign for XXXX, a Lion brand, introduces a series of vignettes centered on the theme of everyday work. The project, titled Made for XXXX - Jobs, spans both digital video and static imagery, showcasing a range of characters—from tradespeople and chefs to airline pilots—within a lush, tropical outdoor setting. Produced by FINCH with creative agency contributions from Thinkerbell and VML Australia, the work relies on natural light and a candid, humorous tone to highlight the product. The live-action technique emphasizes a warm, relaxed atmosphere, complemented by sound design from Electric Sheep and media planning by EssenceMediacom.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
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