XXXX (Lion): Made for XXXX - Jobs
Brand
Date
Feb 2026
Description
XXXX, the alcoholic beverage brand under Lion, introduces its latest commercial campaign, Made for XXXX - Jobs. The project features a series of vignettes highlighting various professions—ranging from chefs to pilots—against a backdrop of dense, lush foliage. The campaign utilizes a natural light aesthetic and a live-action technique to ground its humorous tone. Creative direction and production were handled by a cross-agency team including Thinkerbell, VML Australia, and FINCH, with sound design from Electric Sheep and media planning provided by EssenceMediacom.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.