Visit California
Featured Visit California projects
This week's top Visit California projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Visit California · California Loves Canada
Visit California’s 'California Loves Canada' project serves as a cinematic exploration of the intersection between the Golden State’s iconic cultural markers and Canadian influence. The campaign film captures a series of vistas, from sprawling vineyards and coastal resorts to the Hollywood sign, emphasizing a visual narrative that links regional landmarks to their broader creative connections. Produced by Visie Admin, the piece employs a live-action technique to showcase diverse settings, utilizing drone footage to frame architectural marvels and expansive landscapes. The production relies on a highly rhythmic, cinematic style to bridge the gap between specific California touchpoints and the overarching theme of global creative contribution.
Visit California · San Francisco
Visit California presents this energetic portrait of San Francisco, balancing the city's iconic urban topography with its coastal geography. The campaign moves between high-contrast aerial drone footage of the skyline and intimate, ground-level views of the city's neighborhood culture. Captured with a mix of natural light and atmospheric interior setups, the project leans into a warm aesthetic. Featuring sequences of roller skating and bustling street life, the film emphasizes motion and local dynamism within the tourism and travel sector.
Visit California · San Diego
Visit California highlights the urban and coastal energy of San Diego in this travel commercial. The film leans into a documentary style, featuring aerial drone footage of the shoreline alongside live-action sequences that capture the city's diverse culture. The project captures the local atmosphere through bustling market scenes, street art, and culinary moments. Utilizing clean, natural lighting, the cinematography provides an authentic look at the lifestyle found across the city's beaches and urban boardwalks. AdSmart from Sky served as the agency and creative lead for the production.
Visit California · Los Angeles
Visit California highlights the diverse rhythm of Los Angeles in this dynamic video montage. The project channels the city's energy by juxtaposing coastal landscapes and beachside cycling with the dense streetscapes of local boutiques and juice bars. Moving from crisp daylight to neon-infused evening environments, the piece employs fast-paced editing alongside drone footage and slow-motion sequences to capture the city's scale. The work was produced by AdSmart from Sky, focusing on the intersection of urban culture and leisure as part of a wider tourism campaign.
Visit California · Moxy
Visit California’s Moxy campaign brings a kinetic energy to the urban landscape, featuring a large-scale, floating beach ball suspended above a bustling city intersection. The film utilizes a clean, cinematic aesthetic to contrast the rigid lines of modern high-rise glass architecture with the dynamic motion of the oversized prop. The project was developed with creative support from The Shipyard, featuring visual effects and production work by Warm & Fuzzy. The spot leans into natural light to capture the scale of the downtown environment, integrating VFX to anchor the surreal element within a standard traffic setting.
Visit California · Let's Play
Visit California’s 'Let's Play' campaign presents an energetic tour of the state's diverse geography, following a giant beach ball as it moves through iconic landmarks. From the winding streets of San Francisco to sprawling redwood forests, desert landscapes, and sunny vineyards, the narrative channels a sense of movement and scale. The commercial, developed by agency The Shipyard with production by Caviar London, utilizes cinematic drone footage and sweeping tracking shots to emphasize the state's varied tourism destinations. Captured under the warm hues of the golden hour, the visuals highlight interaction between people and the landscape. Post-production and VFX were managed by Parliament, with sound and music provided by Hitlist Music. Union also provided support on the project.
Visit California · Childhood Rules Agency 55
Visit California presents 'Childhood Rules', a travel campaign that explores the state's diverse landscapes through the eyes of a group of children. The film traverses a variety of settings, ranging from redwood forests and sandy shorelines to coastal amusement parks, capturing a sense of discovery and childhood wonder. The production utilizes live-action technique and drone footage to document these imaginative adventures. Widescreen framing and smooth tracking shots are paired with vibrant color grading, shifting from the golden hour warmth of the beach to the dappled light of the forest, creating a cinematic aesthetic that leans into a nostalgic tone. The project was produced by Superprime Films with creative direction from The Shipyard. Post-production and VFX were handled by Trafik and Transformer, while the audio experience was developed by Barking Owl and Hitlist Music. The campaign serves as a broad visual tour across the California tourism landscape.
Visit California · Childhood Rules
Childhood Rules is a dynamic video commercial for Visit California that captures the spirit of exploration through the lens of youthful imagination. The narrative follows groups of children as they traverse a variety of landscapes, from cycling through ancient redwood forests to running along sandy beaches at dusk. Produced by Superprime Films with agency and creative support from The Shipyard, the campaign utilizes a cinematic, live-action technique to highlight the intersection of natural scenery and playful, fantasy-inspired moments. The production makes extensive use of drone footage to ground the energetic tone, accentuated by warm lighting that underscores the vastness of the Californian environment.
Visit California · Napkins: 06
Visit California’s Napkins: 06 campaign spotlights an intimate, lighthearted moment captured in a coastal setting. Featuring a candid interaction over ice cream near the Golden Gate Bridge, the live-action project leans into a warm aesthetic with natural light and a documentary-style approach. The film integrates animated title text to accentuate the playful tone of the outdoor lifestyle content. Audio production and sound design for the project were managed by Barking Owl.
Visit California · Puddles: 06
Visit California presents 'Puddles: 06,' a commercial spot centered on the experience of outdoor discovery. The project follows children as they explore a dense redwood forest, engaging with the natural terrain. Captured with live-action technique, the film utilizes soft natural light to emphasize the forest environment and the energy of the subjects. The production features music and sound design contributed by Barking Owl and Hitlist Music, underscoring the playful tone of the sequences.
Visit California · Nightlights
Visit California’s 'Nightlights' commercial campaign captures the state’s nocturnal appeal, focusing on the transition from daytime tourism to evening leisure. The project features a series of cinematic vignettes ranging from quiet moments with glowing lanterns to the kinetic energy of amusement park rides and urban art installations. Utilizing a live-action technique, the film emphasizes high-contrast visual storytelling. The production leans into low-key lighting and warm color palettes to establish a distinct mood, supported by integrated sound design from Barking Owl and music composition by Hitlist Music.
Visit California · Smile: 15
Visit California’s Smile campaign captures the diversity of the state's tourism landscape through a high-energy promotional film. This 15-second spot focuses on the breadth of the travel experience, moving from outdoor adventures and amusement parks to evening leisure settings. The execution relies on live-action techniques to build an engaging visual narrative. The film utilizes dynamic text overlays and a vibrant, upbeat sound design, featuring music contributed by Barking Owl and Hitlist Music to maintain a nostalgic and lively tone throughout the piece.
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