Visit California Let's Play 2024

About

Visit California’s 'Let's Play' campaign presents an energetic tour of the state's diverse geography, following a giant beach ball as it moves through iconic landmarks. From the winding streets of San Francisco to sprawling redwood forests, desert landscapes, and sunny vineyards, the narrative channels a sense of movement and scale. The commercial, developed by agency The Shipyard with production by Caviar London, utilizes cinematic drone footage and sweeping tracking shots to emphasize the state's varied tourism destinations. Captured under the warm hues of the golden hour, the visuals highlight interaction between people and the landscape. Post-production and VFX were managed by Parliament, with sound and music provided by Hitlist Music. Union also provided support on the project.