Visit California’s Moxy campaign brings a kinetic energy to the urban landscape, featuring a large-scale, floating beach ball suspended above a bustling city intersection. The film utilizes a clean, cinematic aesthetic to contrast the rigid lines of modern high-rise glass architecture with the dynamic motion of the oversized prop.
The project was developed with creative support from The Shipyard, featuring visual effects and production work by Warm & Fuzzy. The spot leans into natural light to capture the scale of the downtown environment, integrating VFX to anchor the surreal element within a standard traffic setting.
